February 15, 2007
Scholastic on The Golden Compass
Playthings' report on the New York Toy Fair (see below) also has a few words with Leslye Schaefer, senior vice president of marketing and consumer products for Scholastic Media – the publishers of His Dark Materials. Along with the release of the movie will come several tie-in books from Scholastic – including movie-themed artwork as covers, plus games and puzzles from Mega Brands and Sababa Toys. “It's a really nice marriage and it's been really interesting for us,” Schaefer says. “We're launching a huge campaign.”
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7 Comments:
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jesssia says:
some have been done tastefully. i'm more curious about what the reading level of the tie-in books will be.
July 31, 2010 6:56 am | link
silvertongue says:
bah noooooo dont do it !!! do not put movie posters on books !! trying to ruin readers imaginations huh ??? :angry:
July 31, 2010 6:56 am | link
Silverfist says:
Hear, hear silvertounge! (Seriously, whats up with these covers?)
July 31, 2010 6:56 am | link
Lorraine says:
Hey – listen up. Move tie-in book covers gets a lot (I mean A LOT) of kids to read! Without them, they would not even pick up a book. I know this for a fact from my own personal experience. So, try not to be such a puritanical purist and open your minds to other persons’ experiences of reading novels. If you don’t care for movie tie-in covers, simply don’t buy them.
September 25, 2007 2:22 am | link
Oh, great. Another book cover with a movie poster on it. I HATE THESE!!!!!!!!! Pleeeease dont do it!
July 31, 2010 6:56 am | link